Tip - 12 Steps to an Effective Direct Mail Campaign

Direct mail campaigns still remain a key tool in the overall marketing plans of many businesses. When planned, executed and refined correctly, they can be a very effective way of gaining visibility with tangible and measurable results.
Tags: DirectMarketingIQ, Best Practices, Copywriting, Database Marketing, Direct Mail, Multichannel Integration, Strategy, Response rate, Measurable results, Mail campaigns, Marketing plans, Key tool, Consumers value cost, Volume printing discounts, Tangible success stories, Highest response rate, Dynamic marketing tool, Single mailing, Deanna Willsey