About Vision Statements

A vision statement identifies what a company would like to achieve or accomplish. See examples of a vision statement vs. a mission statement.

The best examples of a vision statement for a company or organization are those that focus on the potential inherent in the company's future, or what they intend to be.
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Organizations can find it tough to use words to paint a picture of success. Those that do it well devote an inordinate amount of time to getting it right.
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Different ways to create your vision statement to keep you inspired and on track in your business

Why does it matter if there is confusion about Vision and Mission statements, or if they are written in a certain way? For the same reasons it is fundamental and valuable for any organization to have a strategic plan as a roadmap for success, it is important to develop a plan around a clearly defined and well written Vision and Mission. Both serve important, yet different roles as core elements of a strategic plan.

Definition of vision statement: An aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serves as a clear guide for choosing current and future c...