Tip - Apple's Secrets For Growth

Apple's Secrets For Growth:  People buy what other people have.  Steve Chazin tells it all.

PRODUCTS DON’T SELL. PEOPLE DO. Look carefully at Apple’s iPod commercials. You’ll see lots of happy, energetic people dancing in silhouette against a colorful and ever-changing background. Notice the distinctive white headphones flowing in unison to the owner’s movements.