Tip - Blogging's Impact on Website Traffic and Leads

Blogging has long been touted by marketers as a powerful business marketing tool. My bias generally takes me to the Search Engine Optimization benefits of blogging, but there are many other benefits, including positioning yourself or company as an industry thought leader, customer relations, building trust with clients and prospective clients, establishing an open communication channel with your community, potential cost savings when compared with traditional marketing, and increased traffic and leads.