Why Do Some Ideas Spread Overnight While Others Disappear
There is no doubt viral marketing works, every one of these companies Google, Facebook, Whatsapp, Twitter, Linkedin and Tipspit.com itself is growing because of viral spread. Why do things catch on? Why do some ideas spread overnight while others disappear? Contagious may explain it. Millions of people know of or read the book Contagious by Jonah Berger and I am one of those people. I may be the only one in the world but I have a habit of folding a page, where something interesting or useful was found. I am sure others who read the book, may have their own way of keeping track of what they learned. I am creating this topic for three reasons:
- Those who bought the book can share the tips/outlooks they found most useful
- Community decides what really are the most important insights from the book “Contagious”
- Those who will purchase the book after reading these tips, can find out what not to miss from the book.
Please when you are adding what you think is the most important aspect of the book; follow this:
- Tip headline should be “The most important thing you learnt from the book”
- In description: Explain your headline
- Give page number from the book where more information on the tip can be found.
Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
