Tip - Don’t waste their time and Get to the point

Don’t waste their time.
If you send pitches out en masse – 50 people get the same idea – you are going to fail. Instead, only pitch reporters who will care about your idea. Back to point #1, if you know them and what they like to cover, you’ll know if your idea makes sense to them before you blast away haphazardly.

Get to the point.
Have a story idea? Great, get to the point when pitching the media. These folks are busy and don’t want to get to paragraph five to learn what you are thinking. Like a good news story, a good pitch should use an inverted pyramid format. Get to the point and they will respect your effort, even if they don’t bite. I’ve found pitches that get results are one or two paragraphs – just enough to capture attention.