Tip - Experienced Journalists Pitch Story to Personal Contacts, Ask who will be pitched

Experienced Journalists Pitch Your Story to Personal Contacts.  A good PR company should be able to leverage personal media contacts and utilize a live media database that includes all reporters in the area. They should pitch specific beat reporters related to your company, story, product and website and position your company executives as 'go to' expert sources for topics that fit your expertise. Most important is : To Produce Results.