Tip - From Tupperware parties to purse parties, party-plan marketing making a comeback

Published  | Submitted by Antu 00f 4nio Molina
From Tupperware parties to purse parties, party-plan marketing making a comeback

In the 1950s, Brownie Wise started throwing parties. But they weren’t just like any party. Wise’s parties featured bonus gifts like speedboats and trips to Florida, sparking a revolutionary sales method coined party-plan marketing. She w
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