Tip - Have you tested your strategy lately?

Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company. A McKinsey Quarterly article.
Tags: testing strategies,tests of strategy,beating the market,Strategic planning,Business unit strategy,Corporate strategy,competitive advantage,positional advantage, special capabilities, tradable assets, distinctive competencies, market segments, market segmentation, trends, privileged insights, uncertainty, levels of uncertainty, commitment, flexibility, cognitive biases, anchoring