Tip - How often should I expect to see media coverage

How often should I expect to see media coverage? This question is HUGE. You can’t leave the answer up to interpretation. Even though an agency may not give you an exact number of times you will be covered by the media on a monthly basis (this isn’t advertising), they should be able to at least provide you with a range. It is absolutely and unapologetically unacceptable to pay a monthly retainer without receiving monthly coverage.

By Kate Finley