Tip - How the agency will prioritize your company relative to other clients

A few years ago, I came across this simple assessment strategy at the Idea Grove, a full-line marketing company in Dallas, TX. Ever since I adopted their great guidelines to help organizations find the right PR representation, while making them aware of some common issues along the way.

Many PR firms are downright spectacular during the review process, but just mediocre once they’re a few months into the engagement. This is because large firms, in particular, win new clients through the sales efforts of senior executives — but then make a junior staffer the primary contact on the account.”
 
Once you have interviewed a few PR firms, have your search committee members ask themselves the following 25 questions to compare the candidates across these four categories: Qualifications, Prioritization, Cost-Efficiency, and Compatibility — before making a decision:
 By pr-perfect