Tip - How to Build an Audience for Your Film Using YouTube (the Right Way)

10,000,000+ views. 33 viral videos on YouTube's front page. 50,000+ subscribers gained. In the last three years, my company has driven millions of people to our videos and our clients' videos, and turned many of those people into advocates for the material they see. We've done it through social networking, sharing, generating traditional PR, postings and links from blogs and websites, audience development and good old fashioned advertising. Along the way, I've learned a few things about what YouTubers like (and don't like!). I'm applying what I've learned to promoting my new film, Drinking Games (premiering in LA on June 4th), and I thought other indie filmmakers who self-distribute -- or need to compliment their distributor's lackluster marketing efforts -- might benefit from reading about my experiences past, present and, eventually, future. So, here goes: