How to Conduct In-Home Market Research

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How to Conduct In-Home Market Research – This is a place for the community to provide tips and advice on How to Conduct In-Home Market Research. This topic was created by Ria Janssen and the tips are provided by the community. The tips you add here can be your own or referred from another site. The best tips are then ranked at the top when up-voted by members of the community.

Tip 1 - Conducting Surveys and Focus Groups

Published: 9 years ago | Submitted by BRAVO 666 | permalink

market research, business - Conducting Surveys and Focus Groups - Entrepreneur.com
Tags: market research,business

For further reading: http://www.entrepreneur.com/article/55680 ^[1]

Tip 2 - Qualitative Market Research | In-Home Interviews | Ethnographic Research

Published: 9 years ago | Submitted by Michael Garrity | permalink

Ethnographic market research from Doyle Research includes in-home interviews to help you better understand the context in which your product or service is used.

For further reading: http://doyleresearch.com/services/ethnographic/in-home-ethnographic-market-research-interviews/ ^[2]

Tip 3 - In-Home User Research

Published: 9 years ago | Submitted by gijello | permalink

This article contains some practical tips about ways to build trust and rapport prior to and while interacting with participants during in-home research.

For further reading: https://blinkux.com/blog/in-home-user-research-building-rapport-before-and-after-stepping-through-the-door/ ^[3]

Tip 4 - Five Questions You Should Ask Before Doing a Market Research Project In-House | The Research Bunker on WordPress.com

Published: 9 years ago | Submitted by arthur silverman | permalink

Here at Research & Marketing Strategies, Inc. (RMS), we sometimes encounter clients or potential clients who want to try to conduct a market research project in-house rather than hiring us for the same work. Like the person who tries to save money on a plumber by fixing their kitchen sink themselves, sometimes it works out and…

For further reading: https://rmsbunkerblog.wordpress.com/2010/06/16/five-questions-you-should-ask-before-doing-a-market-research-project-in-house-survey-focus-group-syracuse-central-new-york-ny-upstate/ ^[4]