Tip - How to Create a Promotional Snail Mail Campaign - Smashing Magazine

It’s important to promote your design business. This is especially true when economic times are challenging, you’ve got news to announce, or you’re simply hungry for growth. Many forms of promotion are available to the modern designer – with banner ads and Google AdWords among the most popular. In this digital age, it’s easy for web and graphic designers to overlook one of the most effective and fun forms of promotion: the mail campaign. In an era when people are accustomed to communicating electronically, the value and meaning of something you can hold in your hands is greater than ever before. The promo mailer is perhaps most popular among illustrators and graphic designers working for editorial clients, which means that it is a powerful, untapped resource for some web designers. Likewise, it was probably a much more common practice ten years ago than it is today due to the rise of online promotion techniques – but those who ignore its potential are missing out on a tool with the power to gain new clients, increase web traffic, and attract publicity for your business and events.