How to Increase the reach of a Facebook Fan page

Tip 1 - Timing is key - target time zones

If you want the maximum reach for your posts on Facebook keep in mind the time zones of your target audience. You want them to be on and available when you post new content and not sleeping.

Tip 2 - Get paid boosts from Facebook

Free Facebook marketing is gone now and if you really want to increase the reach of your pages you should try spending some money on paid boosting.

Tip 3 - Offer something of value and never ever buy fans

Offer something of value and never ever buy fans.  Bought fans will never engage. Organic fans who joined on their own free will, are the best to get. The growth may be slower but it will for sure be better in the long run. 

Tip 4 - Increase the frequency of your posts

The basic fact is that the more you post, the more you are seen. Now there are thousands of posts every second and it is easy for your page to get buried in the stream if you don't post frequently.

Tip 5 - Create Awesome Content that talks directly to your customers

Create Awesome Content
This is the first and foremost thing you should think about. Awesome and compelling content that talks directly to your customers, fans, and audience is the best thing you can do. But it does require a strategy. I think the best way to have something to share is to blog, take photos, and create an online persona. When you have great content on your website and other online sites, it's easier to have something of VALUE to ....

by Stephanie Frasco

Tip 6 - Start a contest

Run a contest on your Facebook page and encourage people to share it with their friends. More and more people will come to join the contest and your reach plus fans will grow.