Published: by Helena Carvalho |
permalink XM Satellite Radio announced today that the ever popular Toyota Camry will now offer satellite radio as a factory installed option. The news is noteworthy in that the Camry is the best selling car in America, but tempered by slow overall auto sales, and the fact that it will be standard only on Camry's with the premium audio package. The program will begin with 2010 model year production, and XM anticipates that Toyota will have over 1,000,000 satellite equipped vehicles on the road by the end of 2009. In reading the press release, it may be easy for people to jump to a conclusion that Toyota will have 1,000,000 installations this year. This does not seem to be the case at all. While Toyota has been involved with SDARS for a couple of years now, the penetration rate has been quite low. On the positive side, the fact that Toyota is ramping up with the Camry bodes well for the future of the OEM channel, as other manufactures will need to follow suit to compete with what has become a very
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