How to Market a Business Which Has a Lot of Competition

Tip 1 - Sean Mcpheat: Just Be Different, You Don’t Need To Be Better Any Longer!

How do you compete with an overcrowded marketplace? The answer is to be different. It’s not a requirement to have the best products any longer, you just need to be different to compete.

To read more by Sean Mcpheat, follow the link below.

Tip 2 - If you can afford it, make it grand

The more money you can spend on marketing, the bigger your campaign will be. One way to get noticed is to make it grand! Book the best billboards, prime TV slots and front pages to get the attention you want.

Tip 3 - Build a better Product and offer a better Service

Build a better Product and offer a better Service.  Better customer service
This is such an easy one - and it's free.  Smile, be polite, build relationships with your customers and respond to complaints quickly and calmly. It's that simple. But it's something big companies find impossible to do well.

Better quality/longer-lasting
A great one to fight off the price wars, because it makes a higher price justified. Plus, your smallness means you can put in that extra bit of TLC that really makes a better-quality product shine.

Tip 4 - Give something unique to your customers

If your business has a lot of competition, you will need to offer something unique. It could be a great deal, a bargain offer or something of value. The point is to give people a reason to choose you over others.
 

Tip 5 - Make sure you are as good, if not better than the competition

If a business has a lot of competition, you can only market it successfully if you are at least at the level, or better than the competition. Don't rush it, don't get into the market without reaching the standard people expect from your business.

Tip 6 - TLSA Sales Training

The Leadership and Sales Academy is designed specifically for sales managers and leaders interested in expanding their skills to improve their results. We provide sales training courses and sales management training and also provide additional learning and development solutions in sales leadership, account management and sales skills to support you to achieve your business goals.TLSA design and deliver industry leading training courses to dramatically improve performance and transform organisations of all sizes. For more information about The Leadership and Sales Academy just call us on 0345 600 1556