How to Use Press Releases

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How to Use Press Releases – This is a place for the community to provide tips and advice on How to Use Press Releases. This topic was created by Gary Lawrence and the tips are provided by the community. The tips you add here can be your own or referred from another site. The best tips are then ranked at the top when up-voted by members of the community.

Tip 1 - How to Use the Modern Press Release - Copyblogger

Published: 9 years, 3 month(s) ago | Submitted by Cindy Hunt - Rice | permalink

I’ve learned one important thing about press releases. A great press release is not something that prompts a journalist to write an article; rather, a great press release is published as an article. While that may be an abstraction outside of the most time-strapped of reporters, many times the better your press release, the moreRead More...

For further reading: http://www.copyblogger.com/how-to-use-the-modern-press-release/ ^[1]

Tip 2 - When Press Releases Do (and Don't) Help Your Marketing

Published: 9 years, 3 month(s) ago | Submitted by raj n | permalink

Learn about how to use press releases in your marketing, and when they're not so useful.

For further reading: http://blog.hubspot.com/blog/tabid/6307/bid/34024/When-Press-Releases-Do-and-Don-t-Help-Your-Marketing.aspx ^[2]

Tip 3 - Press Releases Still Matter, But Not For The Reasons You Think

Published: 9 years, 3 month(s) ago | Submitted by Patrick van Dommelen | permalink

Press release news is not what it used to be. New rules apply. “I have a job for you. I want you to write a press release about my company and place it in the Wall Street Journal.” – Every naïve entrepreneur ever, approaching PR I’ve had some interesting conversations lately with [...]
Tags: Building the Organization of Tomorrow,Business,CMO Network,Entrepreneurs,ForbesWoman,Startups,Strategies Solutions,Strategies & Solutions,Barbara Ling,Business Wire,communications,entrepreneurship,PR Newswire,public relations,social media,Wall Street Journal

For further reading: http://www.forbes.com/sites/cherylsnappconner/2013/08/28/do-press-releases-still-matter-yes-but-not-like-you-think/ ^[3]

Tip 4 - The 12 Ironclad Rules for Issuing Press Releases

Published: 9 years, 3 month(s) ago | Submitted by brakem | permalink

If a release is engaging enough, it also can do the following: generate social signals and chatter and sharing; direct targeted and organic traffic back to a website.

For further reading: https://blog.kissmetrics.com/ironclad-rules-for-press/ ^[4]

Tip 5 - Press Release

Published: 9 years, 3 month(s) ago | Submitted by Russ Krueger | permalink

A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments - Small Business Encyclopedia
Tags: encyclopedia

For further reading: http://www.entrepreneur.com/encyclopedia/press-release ^[5]