I am running a campaign over Google Adwords your tips will be really helpful in regards to lower the pay per click rate. I know time is one of the crucial factors in it, but what other strategies can help me while keeping them running on peak hours?
Bidding on generic keyphrases or only using broad match causes your ppc to go up. This article has been entered into the Marketing Pilgrim SEM Scholarship competition and covers the following common PPC mistakes.....
by: Ann Stanley of Anicca
This will not only help you in increasing qualified traffic but will also cut out the unqualified traffic for you. Check out tips by Amanda on enhancing your negative keyword strategy.
Analyze your account performance report by hour of day and each day of the week to find out the particular times of the day and week when there was a lower bid rate for the campaign you're running.
Run a report to see account performance by hour of day and day of week – there might be times of the day where you can lower bids for certain campaigns, or pause some account elements altogether that may have historically spent without converting or historically converted with very high CPLs.
Based on targeting single keywords surely your ads CTR will go up along with which your quality score also go higher resulting in higher rank and a lower CPC.
Relevancy is the key to the quality score based upon your keywords selection, ad copy, url and the landing page. If there is low relevancy the quality score of your ad will be lower resulting in a raise on CPC
Category: Science & Technology | 10 years, 9 month(s) ago
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