How to lower the PPC rate in Google Adwords

Tip 1 - Don't bid on generic keyphrases or don't use only broad match

Bidding on generic keyphrases or only using broad match causes your ppc to go up.  This article has been entered into the Marketing Pilgrim SEM Scholarship competition and covers the following common PPC mistakes.....

by: Ann Stanley of Anicca

Tip 2 - Add negatives keywords to your campaign

This will not only help you in increasing qualified traffic but will also cut out the unqualified traffic for you. Check out tips by Amanda on enhancing your negative keyword strategy.

Tip 3 - Look into day parting

Analyze your account performance report by hour of day and each day of the week to find out the particular times of the day and week when there was a lower bid rate for the campaign you're running. 

Run a report to see account performance by hour of day and day of week – there might be times of the day where you can lower bids for certain campaigns, or pause some account elements altogether that may have historically spent without converting or historically converted with very high CPLs.

Tip 4 - Quality Score can help you decrease the cost per click

Based on targeting single keywords surely your ads CTR will go up along with which your quality score also go higher resulting in higher rank and a lower CPC.

Tip 5 - Relevancy is one of the most important key

Relevancy is the key to the quality score based upon your keywords selection, ad copy, url and the landing page. If there is low relevancy the quality score of your ad will be lower resulting in a raise on CPC