Importance of TV in Advertising

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Tip 1 - Importance of TV in Advertising | eHow

Published: 9 years, 5 month(s) ago | Submitted by Tom Lazour | permalink

Television has held the title of the largest mass medium used for advertising for more than 60 years, and that designation has not been overtaken even with the growth of the internet. Television is an important component of a media plan because of its pervasiveness, impact and targeting abilities.

For further reading: http://www.ehow.com/about_5349433_importance-tv-advertising.html ^[1]

Tip 2 - Television Advertising Pros and Cons

Published: 9 years, 5 month(s) ago | Submitted by jack koniszewski | permalink

Television advertising can be great for business. But it doesn't come cheap and good ads aren't easy to create.

For further reading: http://www.allbusiness.com/television-advertising-pros-and-cons-2592-1.html ^[2]

Tip 3 - The importance of local television advertising

Published: 9 years, 5 month(s) ago | Submitted by JAMIL AKHTAR | permalink

There is a lot more involved in advertising on television than just creating a commercial and running it a few times throughout the day on one or two channels.…

For further reading: http://www.slideshare.net/superiormarketing2/the-importance-of-local-television-advertising-12072411 ^[3]

Tip 4 - TV Learning Importance of Targeting

Published: 9 years, 5 month(s) ago | Submitted by Smits | permalink

The ad industry has long had a hunch that consumers are more apt to watch a television commercial if they actually are in the market for the product or service being pitched. Now, they have some evidence.

For further reading: http://www.wsj.com/articles/SB120728340964689189 ^[4]