Let's be honest: who doesn't love that scene from Glengarry Glen Ross? It's a pivotal scene, it has great lines, and the prize was either a Cadillac or steak knives. And even though I changed the last C to Choosing from Closing, it is about finding the right place to be, and eventually closing that sale.
In the small business arena, social media DOES feel like that scene in the movie and play. It's the high-pressure and stress to make sure that you're hitting a combination of brand awareness and driving people toward sales. And with small businesses, the sales are probably the bigger part of the mix.
The deep, dark secret that people don't talk about is that social media takes money and time. And with small businesses, time is money. So the best approach to social media is to find the RIGHT media channels, be prepared to put aside some advertising dollars to put against the social media channels, and find and engage the right people - the people that will be the buyers, the influencers, the current and future customers.
So while it's not as easy as ABC, it is as simple as ABC: find those right social media platforms with the right audiences, and put your efforts there.
