Tip - Laurence Borel: Your brand is theirs; don’t be scared of letting go

Your brand is theirs; don’t be scared of letting go

Consumers are flocking ‘clean slate brands’, which embody the values of contemporary consumers: storied, responsive, accessible, sustainable and playful. The rules have changed. The more you build equity, the less of it you own. As a small business owner, playing by these new rules can help you co-create a brand consumers love and want.

You can read more interesting content on Laurence's blog.