Tip - Learning Through Stories: Stories Act As Vessels and Transmit Information to Others

Page 186: Stories are important source of cultural information that help us make sense of the world. At a high level, this learning can be about the rules and standards of how a society behaves, how employers act, what does it take to be a moral person? 

or on more basic level:

recommendation of sort, Who is a good mechanic who won't charge you a lot. 

Basically what he is saying in this part is, you want your ideas to spread - you provide people  a really good experience so they can share it with others in forms of Stories. I agree with him fully.