Most Effective Traditional Marketing Activities for Startups

Submit Your Tip

I recently launched my start-up and am currently in the process of working on marketing strategies. My own marketing experience is cursory and I would love some tips from the more experienced members about working on traditional marketing activities that deliver results.

Tip 1 - Send out press release to reporters in your industry

Published: 10 years, 8 month(s) ago | Submitted by Advertising | permalink

Send out press release to reporters in your industry. Never underestimate the power of the newspapers and tv. Even if one major media outlet covers your startup, you will see load of new users. Third person's opinion is very important.

Tip 2 - Road Shows

Published: 10 years, 8 month(s) ago | Submitted by Hasan Shirazi | permalink

Depending over your targeting audience you can run road shows at those places where you think your target audience has a presence such as if you are launching a daily deal offers website probably the best place is universities and colleges.

Tip 3 - Use Creative Tear offs

Published: 10 years, 8 month(s) ago | Submitted by Adrien | permalink

you can try putting up creative tear offs where you think you will be able to reach the targeted audience for your business

Tip 4 - Manual users : give personal demos to your family, friends and co-workers

Published: 10 years, 8 month(s) ago | Submitted by Steve Black | permalink

Not all will join but should give you good indication of what is not working.

Tip 5 - Networking in Person pays out a major return

Published: 10 years, 8 month(s) ago | Submitted by Marketing | permalink

Networking in Person

I don’t budget much for most traditional marketing, but I’m always willing to pay to attend an event or a conference. In-person networking always pays out a major return on my investment.

-Thursday Bram , Hyper Modern Consulting

Local Events Pay Off

Yes, events IRL (in real life) are beneficial for the customer to jump-start a relationship with the company and to get hands-on with the product. This will encourage the customer to spread word of mouth, which is the most influential and valuable part of marketing because it means more if someone else has something to say from their personal experience and familiarity with the product.

By David Ehrenberg

For further reading: http://earlygrowthfinancialservices.com/investing-in-traditional-marketing/ ^[5]

Tip 6 - Get yourself a Creative Business Card

Published: 10 years, 8 month(s) ago | Submitted by Tyler | permalink

We ran an activity where we got our selves really creative business cards which helped us in brand building some more people actually kept our business card and blogged on it and even showed it to their friends due to its uniqueness. Moreover each business had a unique code on the back which was for the users to get discount on our services.