PR is the Key: Use early adopters and bloggers to promote your brand.
It appears plenty of mystery exists around gaining early traction. However based on the above analysis, these top tips may help you gain your early traction:
+ Encourage content creation + Get a sweet four letter domain name + Build a sophisticated mailing campaign + Get published in a newspaper article read by your target market + Get the most out of Search Engine Optimisation (SEO) + Utilise the network effect + Be the first and be integrated into a daily tool (eg be that button on the top of every web browser) + Use early adopters and bloggers to promote your brand + Leverage prior experience (and networks) + Find a low cost of customer acquisition before others do
Posted: 10 years, 9 month(s) ago
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