Tip - Pick a Narrowly Targeted Audience and Come Up With a Compelling Topic

Pick a Narrowly Targeted Audience

Next, decide on your audience. Know whom you want to target and why that target audience is a good fit. Sure, it would be wonderful to be on national TV. But it can be just as powerful to get your story in front of a much smaller yet narrowly targeted audience that's full of potential prospects for your particular solo business.

Come Up With a Compelling Topic

From here, your job is to come up with a compelling and relevant topic. You have to come up with a unique angle and be ready to explain why your story is not only relevant, but newsworthy.

Can you relate it to a hot current event, an upcoming holiday or a problem many people are experiencing right now (and for which you have a solution)? Or can you talk about something new and different that can make a huge difference for your target audience? Make that connection between what you offer and what the media is looking for. Don't expect them to see it on their own.

Diana Ennen is the President of Virtual Word Publishing, - See more at: