Tip - Present your story so it is news, not blatant advertising

Present your story so it is news, not blatant advertising.

Journalists report news; they are not advertisers. Think of angles for your pitch that can add a human element to your message. It is your job to know what is considered newsworthy. It’s always smart to take some time to monitor the news being written by those reporters you want to approach so that you can find ways to make your story relevant to them at a certain point and time. Can you think of a way that your story can tie into something that the publication is currently reporting on? If so you are more likely to get the attention of the reporter and that they will pass your story on to their audience. Include necessary details with facts to back them up, but avoid the mundane. Reporters have heard the same detail-oriented pitch before so make yours something that they will want to work with..

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