Tip - Prove your story deserves to be covered and keep improving your pitch

Firs thing first is to know your target market, research the reporters who cover it and see what they like and don’t like.  If you do plan to send out emails, do not send out spammy looking emails that some PR companies do these days as they are very likely ignored.

It’s not about how many people you send it to, the gold is in getting results. Research number of reporters but send it one or two first to see what happens.  Improve it and send it the next couple, with each improvement you should be able to get closer to getting their attention.  Keep following what they do to make sure you are building a name for yourself in their books.