Repeat customers and time spent. The online in essence is not that much different than the real world. In the real world, if you don’t have repeat customers, you are most likely not to survive. Internet repeat usage is even more important. If you have lots of users coming back to your site on daily basis and are spending good amount of time, chances are sooner or later you will get hockey stick growth. How soon is that growth depends on how many other people are they bringing along. For example:
Site 1
Lets say Tipspit.com got 5000 users on day of the launch
90% of them came back the next day
each of those 90% spent 30 min per day
they each brought at least one more person with them
this one additional person they brought was brought within 24 hours
Site 2:
A site which has million users
90% of them don’t come back
they do don’t bring friends along
their time spent is very little
but due to the advertising spend or other factors, they do get lot of new traffic, million users is the normal norm
Which site is worth more?
The answer is Tipspit.com
You want a great value, build a good product, get loyal customers and make sure they bring others along.
