According to Rick Spence, the potential for expansion based on spinoff products is a good indicator.
Your best customers are your current customers. Great businesses provide numerous opportunities to sell accessories and spinoff products to the market that already loves your brand. Creating a family of products will give you many more opportunities to serve customers, with lower barriers to market entry.
You can read more by Rick Spence on the blog listed below.
Posted: 10 years, 9 month(s) ago
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