Tip - Sean Ellis : Half the marketing battle is the product

If you don’t know Sean from his blog or tweets, he lead marketing from launch to IPO filing at LogMeIn and Uproar. His firm, 12in6, then worked with Xobni (Khosla), Dropbox (Sequoia), Eventbrite (Sequoia), Grockit (Benchmark)…  the list goes on. 12in6 “helps startups unlock their full growth potential by focusing on the core value perceived by their most passionate users.” 

Here’s an outline and transcript of Part 1.

Half the marketing battle is the product
Must-have products make marketing much easier
How PayPal built a must-have product
Understand the must-have users
How to get to product/market fit
How not to get to fit

.......

NIVI    VentureHacks