Tip - “Share a Coke” campaign offers 3 lessons for news media companies

When Coke added names to its product in Australia, the company sold more than 250 million bottles and cans in the country of less than 23 million people. As the campaign continues around the world, what can media companies learn from this stroke of marketing genius?
Tags: coca-cola, coke, project connect, share a coke, branding, audience, marketing