Tip - Six Reasons Why Radio Commercials Suck | The Alison Group on WordPress.com

Radio is one of the most imaginative mediums to work in. Done well, radio commercials are talked about, shared and even e-mailed, transcending the medium itself to become an endorsement of sorts. But great radio commercials are harder to find today. Writers don’t give enough time and imagination to make them work. The result, a…