Tip - Social Comparison: Doing Better Than Others Is More Important Than Money

Game Mechanics and Social Comparison: Doing Better Than Others Is More Important Than Money.

Page 48 talks about a Harvard University study was conducted where students were asked to pick between:

Option A: $50,000/year where everyone else would receive $25,000/year
Option B: $100,000/year where everyone else would receive $200,000/year

The majority of them chose Option A. They cared more about being the leader of the pack than actually making more money. Game Mechanics being presented at it best. Social Comparison : when things are transparent, Doing Better Than Others Is More Important Than Money.