Tip - Social currency. We share things that make us look good

Social currency. We share things that make us look good or help us compare favorably to others. Exclusive restaurants utilize social currency all the time to create demand.  When you share something that provides value to the person you are sharing it with, you increase your trust result with them. Future recommendations are accepted automatically. You should go watch that movie, it is amazing. You go and watch it and agree with the recommendation. The person who told you about it, looks good.