Tip - Target areas away from the nose to avoid sensory overload

a lot of people say when they put fragrance on, that they can’t smell it after a while. That’s because our brain, which is very primitive from a point of view of smell, tends to wipe out a smell, once it has understood it, so that it can smell something new.”

The upshot: target areas away from the nose to avoid sensory overload and maximise your fragrance’s lasting power. “In my personal point of view, I would avoid perfuming the neck area, and perfume more the hair and the inside of the arms for example, and it will last all day.” After all, the number one person who should be enjoying your perfume is you.

BY GENEVRA LEEK