Tip - The excitement of a deal to investors, is always around the momentum of a Business

The excitement of a deal, particularly to investors, is always around the momentum of a business.  Traction is the very heart of a startup. When you're building from scratch and trying to convince the world that your idea has merit, the proof of your ability as an entrepreneur to be successful is in the traction you generate for your business.

There are many types of traction....

Wil Schroter