Tip - Why Cutting Marketing Dollars During Hard Times is a "No-No" - Thrive - an advertising company

There was a study done by McGraw-Hill Research that analyzed 600 companies from 1980-1985. Those businesses that maintained or even increased their marketing budget through the 1981-1982 recession averaged significantly higher sales growth not only through the recession but for the 3 years after. By 1985 the …