Your name should explain exactly what your business does Or the name should have nothing to do with what the business is all about. I have seen way too many people pick a name, which explains partially what the business is about. Exact name allows you to build on people easily understanding it but if the name means nothing, it will be easier for you to build a brand. Names that don't explain your business are also good if you ever need to change focus. Since it means nothing, you can still use the same domain name and carry on.
Posted: 10 years, 8 month(s) ago
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