Tip - Zoe Fox: Twitter can be a great place to reach out, be mindful of your first approach

Twitter can be a great place to reach out.

Generally speaking, Twitter can be a great place to pitch journalists who are often very engaged with Twitter. As somewhat public figures, journalists treat their Twitter accounts at least partially professional, so they'll likely be happy to chat with you on Twitter about topics relating to their beats.

That said, many journalists receive a ton of pitches on Twitter, so be mindful of your first approach. If you just tweet "Hey reporter, I have something I think you'll like — DM me," you're leaving the journalist absolutely no reason to reply. Try to include a link to some news or @mention the brand or organization you're representing. If journalists recognize the company or are interested in the link you share, they're much...