Tip - startup’s market potential is what investors look for

A startup’s market potential defines the total sales that the startup can eventually make. Market potential depends on three individual parameters: market need, market size and market penetrability. Market need describes the problem the startup intends to solve. The higher the need, the higher the probability that the startup will generate sales. Market size describes the quantity/size of the sales opportunities for the solution that the startup offers. A bigger market can allow the startup to generate higher revenue. Finally, market penetrability refers to how easy it is to make sales and generate revenue. In other words, market penetrability refers to the marketing efforts that the startup needs to exert before it ....By 
Pradeep Tumati